PHM-Exch> BMJ Article on NCD summit: Will industry influence derail UN summit? 2

[Claudio Schuftan]

From: Amit Sengupta <asengupta at phmovement.org>


FYI: Interesting article

*NON-COMMUNICABLE DISEASES*
*Will industry influence derail UN summit?*

In the run up to the UN summit on non-communicable diseases, there are fears
that industry interests
might be trumping evidence based public health interventions. Will anything
valuable be agreed?
Deborah Cohen reports
Deborah Cohen investigations editor
BMJ, London WC1H 9JR, UK

“I wish I had AIDS and not diabetes,” a man in Cambodia was
heard to say. He was speaking to UN representative Princess
Dina Mired of Jordan. The man was not commentating on the
diseases themselves but highlighting the fact that with AIDS
he could be treated for free in a modern facility whereas
treatment for diabetes was unaffordable in his country.
Such is the plight of some patients with chronic diseases in low
and middle income countries, that the UN general assembly
unanimously voted to convene a special summit on
non-communicable diseases—cancer, cardiovascular disease,
respiratory illnesses, and diabetes—to be held in New York on
19-20 September.
Many hope that this meeting will force non-communicable
diseases into the spotlight just as the first health related UN
summit did for AIDS a decade ago. But non-communicable
diseases do not have the high profile AIDS campaigners, gay
activists, and celebrities ramping up pressure on governments
to act.
The NCD Alliance, a group of international federations
representing the four main non-communicable diseases, and
public health professionals have quietly pieced together evidence
for action on a group of chronic illnesses that the influential
World Economic Forum has placed high on its list of global
financial risks.1 One estimate is that $84bn (£51bn; €59bn) of
economic output will be lost between 2005 and 2015 as a result
of non-communicable diseases.2
But years of planning may be set to unravel. With only weeks
to go before the summit, years of negotiations seem to be
stalling. Discussions have stopped on the document that forms
the spine of the summit, and charities are concerned that
governments are trying to wriggle out of commitments.
With UN meetings, most of the ground work is done well in
advance, and centres on drafting a declaration. By signing up
to a declaration, governments make a commitment to its aims.
But for governments to make such public pledges, they have to
be sure they can deliver. Attention is paid to the precise wording;
there can be no room for misinterpretation.
Heavily annotated draft documents have been circulating among
the various member states for many months. Each change is
marked with the names of the countries, flagging up where the
fracture lines are. The latest version—dated 5 August—is being
kept under wraps. The BMJ has, however, seen a copy.
An NCD Alliance meeting suggested that “member states are
deeply divided on key issues,” including access to essential
medicines and vaccines; control of risk factors; and resources
to prevent and control NCDs. But the biggest worry is the lack
of precise goals.
“Of particular concern are the “actions of the US, Canada and
the European Union to block proposals for the inclusion of an
overarching goal: to cut preventable deaths from NCDs by 25%
by 2025,” the alliance said in a statement.
Risk factors
One argument for grouping together cardiovascular disease,
respiratory illnesses, cancer, and diabetes is that they share
common risk factors—namely, tobacco use, unhealthy diet, lack
of physical activity, and misuse of alcohol. But there’s political
disagreement on who experiences the greatest burden of disease
and how much the various risk factors contribute.
The World Health Organization is clear that non-communicable
diseases are diseases of poverty and that therefore social
determinants of health need to be tackled.3 But a letter from
Andrew Mitchell, the UK’s secretary of state for international
development, in May this year shows that not everyone agrees.
“While there are many poor people affected by NCDs, and
certainly, these diseases are an important and growing cause of
impoverishment, the majority of sufferers tend still to be in the
wealthier quintiles of the population,” said the letter.
This view was corrected by a commentary in the Lancet,4 but
the misconception will undoubtedly be replicated elsewhere.
dcohen at bmj.com
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BMJ 2011;343:d5328 doi: 10.1136/bmj.d5328 Page 1 of 4
Feature
FEATURE
Economic climate and donors
As Richard Smith, professor of health system economics at the
London School of Hygiene and Tropical Medicine, points out,
there are winners and losers from every action and they are not
as obvious as you might think. Reduced red meat consumption
in the UK may have health benefits for the UK population but
will also affect farmers across the world, potentially causing
job losses and plunging people into poverty. The resulting health
effects of poverty may exceed the benefits from reduced
consumption of meat.
But protection of financial interests is a more important barrier
to change. When traffic light labelling on food was discussed
in Europe, companies tried to persuade members of the European
Parliament that restrictions on the food industry would inevitably
lead to job losses—among other things. And exactly as the
tobacco industry had before, the food industry used sponsored
science—placing articles in journals—to influence policy
makers.5
The campaign was successful—traffic lights were not
implemented in the EU. And in the current economic climate,
this fiscal argument might carry even more weight. Some cash
strapped EU governments and the US—among the chief donor
countries—may not want to risk rising unemployment rates at
the expense of fending off ill health in low and middle income
countries.
Influence of industry
There are numerous examples of the powerful sway that the
tobacco, alcohol, and food industries have over international
governments and how this impedes effective health policy.
WHO director general, Margaret Chan, warned in Moscow this
year that many threats to health come from powerful
corporations, driven by commercial interests—and she should
know. When WHO tried to provide guidance on restricting
dietary sugar consumption in 2003 they were told in no uncertain
terms to back off; their report was dismissed as “misguided”
and “non-science based” by the Sugar Association.
And food is proving to be a sticking point again. Changes to
language in the latest version of the draft document are subtle
but clearly important. While the so called G77 group of lower
income states—including India, China, Kenya, and
Brazil—argue that saturated fat should be reduced in processed
products, as well as sugar and salt, that recommendation is being
resisted by the US, Canada, Australia, and the EU. A specific
target of reducing population salt intake to less than 5 g per
person per day has been considered but deleted.
“Omission of saturated fat follows the conflicted industry
agenda,” claims the World Public Health Nutrition Association,
a group of public health and nutrition professionals.6
And they’re not the only ones who are concerned that industry
interests might be trumping evidence based public health
interventions. Non-governmental organisations point to the draft
document’s call for “partnerships” between industry and
government on prevention and control of non-communicable
diseases. They are not convinced that industry won’t strong arm
its way into getting what it wants in public health plans.
The BMJ has learnt that this partnership approach—whereby
governments work with other organisations such as industry
and non-governmental organisations—is one of the most
contentious points in the latest version of the draft outcome
document.
In a letter to George Alleyne, the former director of the Pan
American Health Organization, who is central to the discussions,
Patti Rundall, policy director of Baby Milk Action, expressed
concern that partnerships meant a “close” rather than
“arms-length” relationship with business.
“We share the NCD Alliance concerns that there should be
concrete actions to take the NCD issue forward and we all want
industry to change—but we strongly believe that this proposed
‘partnership’ is entirely the wrong strategy.”
Over 100 non-governmental organisations and medical groups
signed a petition in July saying that there needed to be a code
of conduct with industry as there was a “lack of clarity of roles
for the industry sector in UN health policy setting and shaping.”
At a UN meeting in New York for representatives of charities
and the public (called “civil society” in global health) in
June—staged to allow advocates to have their say on the final
political declaration—many of the tabled speakers came from
groups either representing industry or funded by industry.
Speakers included representatives of the International Federation
of Pharmaceutical Manufacturers and Associations, the
International Food and Beverage Alliance, and the World
Federation of the Sporting Goods Industry. A list of those
attending the September summit on behalf of civil society also
includes representatives of industry, the BMJ has learnt.
GlaxoSmithKline, Sanofi-Aventis, and the Global Alcohol
Consumers Group are included within the official US delegation.
And drinks companies Diageo and SABMiller are coming from
the UK.
Nevertheless, this hasn’t stopped Olivier Reynaud from the
World Economic Forum—one of WHO’s main partners along
with the NCD Alliance—from complaining that the private
sector has no voice in the negotiations later that month. It
perhaps comes as no surprise that, along with Tony Blair and
Kofi Annan, Peter Brabeck, a former CEO and current chairman
of Nestle, is a board member of the World Economic Forum.
Non-governmental organisations are concerned that industry
does not represent “civil society” or the public interest. While
non-governmental organisations and many public health
professionals argue that legislation is needed for successful
change, that is clearly not in the interests of industry.
Louise Kantrow, from the International Chamber of Commerce,
who represent business interests globally, told the New York
meeting in June: “Enterprises in all sectors in both the public
and private domains are happy to play their part on a voluntary
basis.”
Bill Jeffery, from International Association of Consumer Food
Organisations, says that the UN and WHO need to put up
firewalls between their policy making processes and the alcohol
and food companies “whose products stoke chronic diseases”
and the drug and medical technology companies “whose fortunes
rise with every diagnosed case.”
“If national leaders embrace lame vendor-friendly voluntary
‘solutions’ instead of effective regulations governing advertising,
product reformulation, package labelling, government
procurement, and VAT reforms, public health and national
economies will strain under the burden of NCDs for generations
to come,” he said.
Nevertheless, the call for voluntary measures seems to be
bearing fruit. The US is lobbying hard for a set of “voluntary”
targets for the control of non-communicable diseases in the
current draft of the political declaration, which the BMJ has
seen. Non-governmental organisations worry that setting up a
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FEATURE
voluntary code will undermine any move towards tougher
restrictions.
The draft documents show that Norway is trying to take a strong
lead despite protests from the US. Morten Wetland, the
Norwegian ambassador to the United Nations, acknowledges
the role of regulation—and how it is proving to be a sticking
point. There are several diseases caused by poor diet, drinking
and smoking “which are largely untouched by the legislative
power and the treaty making capacity of this House and we need
to be prepared to have a serious discussion about that when we
meet in the forum,” he said at the meeting in June.
But even when legislation has been implemented, history is
replete with examples of how companies simply find another
means of getting their message across.
Tobacco is already governed by legislation. And the tide is
turning with alcohol. At a WHO meeting last year, several
international governments proposed that there should be a legal
framework for alcohol. But the political declaration contains
no references to legislation surrounding the marketing and
taxation of alcohol.
As one academic wrote: “Note that effective evidence based
measures on alcohol (controlling price, availability and
marketing) are being deleted, and industry favoured measures
(partnership working, community actions, and health promotion)
being substituted,” they said, adding: “These changes bear the
mark of the drinks industry and are a result of heavy industry
lobbying in New York.”
Even commitments to tackling tobacco use are being watered
down. Although there are calls to use fiscal policies to prevent
non-communicable diseases, Japan, the EU, US, and Canada
are resisting all language on taxation. And in the latest draft,
some tobacco producing G77 countries, such as Cuba and
Indonesia, are refusing to acknowledge the “fundamental and
irreconcilable” conflicts of interest between the tobacco industry
and public health. Such countries have not signed up to the
Framework Convention of Tobacco Control.
What the likes of Corporate Accountability, an international
watchdog, are worried about is that if industry agree to a set of
voluntary principles it will be little more than window dressing.
For every motivated executive who is committed to improving
a company’s corporate social responsibility, there are
shareholders who will kick back if sales are falling.
When industry market share numbers came out in March this
year, showing Pepsi-Cola slipped to number 3 in the sales stakes
ranking—falling behind Coca-Cola and Diet Coke—Pepsi duly
opted to spend 30% more on advertising. Indra Nooyi, chairman
and chief executive officer of PepsiCo, is facing doubts from
investors and industry insiders concerned that her push into
healthier brands have distracted the company from some core
products, the Wall Street Journal reports. 7
Nevertheless, PepsiCo have secured the prime side-event slot
at the UN meeting: a breakfast event from 8-10 am on the
morning of the summit.
If voluntary measures are put in place, who’s going to monitor
and who’s really going to hold the various industries to account?
In a letter to Ban Ki-moon, UN secretary general, this month,
the NCD Alliance expressed concern that there has been “no
clear decision to establish the means through which
commitments can be followed up and coordinated at a global
level. It asks the secretary general to provide options by the end
of next year for further consideration.
“There’s an allergy to accountability,” Jorge Alday, associate
director of the World Lung Foundation told the BMJ. “There is
no clear timeline about what’s going to happen and there is push
back from the US and EU for having a comprehensive review
in 2014.”
The NCD Alliance agrees that preventive measures need to be
put in place. However, there is concern that funding streams
from some of its member organisations might limit the alliance’s
ability to call for tighter controls on industry. One of the main
members of the alliance, The World Heart Federation, accepts
funding from Unilever8—owners of brands that make dairy
produce and some fast foods.
In a statement to the BMJ , the federation said. “In the case of
enterprises involved in manufacturing, distribution and sales of
food and beverages, the World Heart Federation considers the
important role they must play in product reformulation to
eliminate trans fats, and reduce saturated fat and salt intake.”
The alliance is supported by 10 pharmaceutical and medical
technology companies. The supporters have put out their own
statement.
Governments should “validate and support the critical role of
companies, across a broad variety of sectors, as value-adding
partners to governments, civil society and other stakeholders,”
it said.
However, the alliance stresses that “funds are applied at the
Alliance’s discretion, with no influence or involvement from
funding partners.”
Indeed, it is Japan who has been doing the bidding on behalf of
the drug industry in negotiations. The country is keen to support
the use of “high quality” medicines—a reference to branded as
opposed to generic drugs; is pushing public-private partnerships
and incentivising innovation; and, in line with drug industry
requests, calls for “acknowledged public health best practices,”
as opposed to cost effective interventions.
Other economic concerns
But while industries have their own interests to think about, so
do politicians—which might well limit their responses. Donor
countries have problems with non-communicable diseases on
their own turf. There is no appetite for a new vertical or disease
based initiative.
Professor Smith is concerned that non-communicable disease
advocates have been doing a lot of talking among themselves.
“Saying NCDs are bad and they affect people’s health is far too
simplistic,” he says.
While health ministers might be convinced that “the health of
the country is the wealth of the country” as one report argued,9
advocates have to persuade those occupying the powerful trade,
industry, and budgetary offices in international governments.
And they are yet to be convinced. The negotiations have stalled,
in part, because there is a reluctance of donor countries to call
for increased resources for non-communicable diseases.
Politics
According to Professor Smith, the issues are very diffuse, and
it is hard to see what the political win is for some departments.
Political short termism may well win out.
It was a point noted at a UK Chronic Disease Task Force
meeting in December last year. Minutes said that they would
need to “make the case for the government as to why it would
be in their interest to be a champion.”
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FEATURE
Sudeep Chand, global health fellow at Chatham House and a
former adviser at the Department of Health—also says there
needs to be sophisticated political thinking.
“Leaders need to think of votes—this usually goes down
monetary lines and numbers of lives saved. There’s got to be a
political gain particularly in democratic countries. How to deal
with this long term in relation with other crises might be
difficult. China could be better at doing this, for example. UK
and US policy is often undermined by turnover of staff and an
inability to implement long term plans,” he said.
One stumbling block for all those involved is the priority setting
and the relationship between non-communicable and
communicable disease. India, for example, has tacitly agreed
to adhere to WHO’s code for marketing food to children—and
the WHO calls on member states to sign up to it—but
under-nutrition is seen as more of a current problem in India.
Maybe, Professor Smith says, nutrition as a whole—looking at
both poor diet and lack of food— should be tackled as one.
Even if the politics are overcome, tackling non-communicable
diseases is a long term game. “The summit is a political platform
to get a coherent strategy together—for leaders to acknowledge
that this is an issue. It’s not a game changer, but it’s a start,” Dr
Chand says.
Competing interests: The author has completed the ICJME unified
disclosure form at www.icmje.org/coi_disclosure.pdf (available on
request from her) and declares no support from any organisation for
the submitted work; no financial relationships with any organisation that
might have an interest in the submitted work in the previous three years;
and no other relationships or activities that could appear to have
influenced the submitted work.
Provenance and peer review: Commissioned; not externally peer
reviewed.
1 World Economic Forum. Global risks 2011. www.riskreport.weforum.org.
2 Abegunde DO, Mathers CD, Adam T, Ortegon M, Strong K. The burden and costs
of
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3 Stuckler D, Basu S, McKee M. UN high level meeting on non-communicable
diseases:
an opportunity for whom? BMJ 2011;343;d5336.
4 Beaglehole R, Bonita R, Alleyne G, Horton R, Li L, Lincoln P, et al. UN
high-level meeting
on non-communicable disease: addressing four questions. Lancet
(forthcoming).
5 Corporate Europe Observatory. A red light for consumer information. CEO,
2010.
6 World Public Health Nutrition Association. UN summit on non-communicable
diseases.
www.wphna.org/2011_aug_hp3_un_summit.htm.
7 Esterl M, Bauerlein V. PepsiCo wakes up and smells the cola. Wall Street
Journal 2011
June 28.
8 World Heart Federation. Annual report 2009.
www.cpe.ch/WHF/whfar/index.php#.
9 Lincoln P, Mwatsama M. The solid facts about investing in the prevention
of
non-communicable diseases. In: Commonwealth health ministers’ update 2011.
Commonwealth Secretariat, 2011.

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