PHM-Exch> Making Data Meaningful

[Claudio Schuftan]

From: Ruggiero, Mrs. Ana Lucia (WDC) <ruglucia at paho.org>
crossposted from: EQUIDAD at listserv.paho.org


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*Making Data Meaningful*

*Part 3: A guide to communicating with the media

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*UNECE - United Nations Economic Commission for Europe *

Geneva 2011

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Available online at: http://bit.ly/pot1dv

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"...... A guide to communicating with the media is intended as a practical tool
for managers, statisticians, and communication and media relations officers
in statistical organizations, particularly those organizations that are in
the process of developing their communication strategies. ****

This guide aims to help producers of statistics find the best way to get
their message across and to communicate effectively with the media. It
contains suggestions, guidelines and examples--but not strict rules or rigid
templates.

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The Making Data Meaningful guides have been prepared within the framework of
the United Nations Economic Commission for Europe (UNECE) Work Sessions on
the Communication of Statistics, under the programme of work of the
Conference of European Statisticians.

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The first two guides are:****

* Making Data Meaningful Part 1: A guide to writing stories about numbers **
**

* Making Data Meaningful Part 2: A guide to presenting statistics

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This new edition reflects the increasing impact of the Internet and social
media, including Facebook, Twitter and blogs. These topics are now covered
in more depth and across the various aspects of media relations, rather than
in one isolated chapter.****

New discussions include the integration of social media with broadcast and
print media, measuring the impact of social media and online press rooms.***
*

The guide recognizes that there are many practical and cultural differences
among statistical organizations and that approaches may vary from country to
country........."

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* *

*Contents*

Introduction ****

1. Principles, objectives and management issues ****

2. Organizational aspects ****

3. Emerging technologies for communicating with the media ****

4. Using the web to communicate with the media****

5. Writing for and releasing information to the media ****

6. Monitoring and measuring media activities ****

7. Media training ****

8. Handling media crises

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** **

The *Making Data Meaningful* guides are intended as a practical tool to help
managers, statisticians and media relations officers in statistical
organizations use text, tables, charts, maps and other devices to bring
statistics to life for non-statisticians.

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*Part 1: A guide to writing stories about numbers*

The first guide provides guidelines and examples on the use of effective
writing techniques to make data meaningful.

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 Making Data Meaningful. Part 1: A guide to writing stories about
numbers<http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part1_English.pdf>(1.6Mb)

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* Cómo hacer comprensibles los datos. Parte 1: Una guía para escribir sobre
números<http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part1_Spanish.pdf>
**
*- Spanish translation kindly provided by the Instituto Nacional de
Estadística, Spain (301Kb)

****

 Kako podacima dati smisao. Prvi dio: Priručnik za pisanje o
brojevima<http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part1_Croatian.pdf>
- Croatian translation kindly provided by Croatian Bureau of Statistics
(1.6Mb)

****
*Part 2: A guide to presenting statistics*

The second guide provides guidelines and examples on preparing effective
tables, charts and maps, and using other forms of visualizations to make
data meaningful. It also offers advice on how to avoid bad or misleading
visual presentations.

****

 Making Data Meaningful. Part 2: A guide to presenting
statistics<http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part2_English.pdf>(2Mb)

****

* Cómo hacer comprensibles los datos. Parte 2: Una guía para presentar
estadísticas<http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part2_Spanish.pdf>
** -
* Spanish translation kindly provided by the Instituto Nacional de
Estadística, Spain (1.3Mb)

****

 Kako podacima dati smisao. Drugi dio: Priručnik za prikazivanje
statistike<http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part2_Croatian.pdf>
 - Croatian translation kindly provided by Croatian Bureau of Statistics
(2.4Mb)

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*Related resources:*

Communicating with the Media: A guide for statistical
organisations<http://live.unece.org/stats/documents/media/guide/welcome.html>
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A guide to the websites of national and international statistical
organizations<http://live.unece.org/fileadmin/DAM/stats/publications/Webguide.pdf>
****

Best practices in designing websites for dissemination of
statistics<http://live.unece.org/fileadmin/DAM/stats/publications/websitebestpractice.pdf>
****

Recommendations on formats relevant to the downloading of statistical data
from the Internet<http://live.unece.org/fileadmin/DAM/stats/publications/downloadingformats.pdf>
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