From: <b class="gmail_sendername">Ruggiero, Mrs. Ana Lucia (WDC)</b> <span dir="ltr"><<a href="mailto:ruglucia@paho.org">ruglucia@paho.org</a>></span><br><div class="gmail_quote">crossposted from: <a href="mailto:EQUIDAD@listserv.paho.org">EQUIDAD@listserv.paho.org</a><br>

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<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><b><font color="maroon" face="Arial" size="3"><span style="font-size:12.0pt;font-family:Arial;color:maroon;font-weight:bold">Making Data Meaningful<u></u><u></u></span></font></b></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><b><font color="maroon" face="Arial" size="3"><span style="font-size:12.0pt;font-family:Arial;color:maroon;font-weight:bold">Part 3: A guide to communicating with the media<br>

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</span></font></b><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial"><u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><b><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;font-weight:bold">UNECE - United Nations Economic Commission for <u></u>Europe<u></u>

<u></u><u></u></span></font></b></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">Geneva 2011<br>

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<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">Available online at: <span><font color="black"><span style="color:black"><a href="http://bit.ly/pot1dv" target="_blank"><font color="black"><span style="color:black">http://bit.ly/pot1dv</span></font></a></span></font></span><br>

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<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial"><u></u> <u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">“…… A guide to

communicating with the media is intended as a practical tool for managers,

statisticians, and communication and media relations officers in statistical

organizations, particularly those organizations that are in the process of

developing their communication strategies. <u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">This guide aims to help producers of

statistics find the best way to get their message across and to communicate

effectively with the media. It contains suggestions, guidelines and examples—but

not strict rules or rigid templates.<br>

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<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">The Making Data Meaningful guides

have been prepared within the framework of the United Nations Economic

Commission for Europe (UNECE) Work Sessions on the Communication of Statistics,

under the programme of work of the Conference of European Statisticians. <br>

<br>

<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">The first two guides are:<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">• Making Data Meaningful Part

1: A guide to writing stories about numbers <u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">• Making Data Meaningful Part

2: A guide to presenting statistics <br>

<br>

<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">This new edition reflects the

increasing impact of the Internet and social media, including Facebook, Twitter

and blogs. These topics are now covered in more depth and across the various

aspects of media relations, rather than in one isolated chapter.<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">New discussions include the

integration of social media with broadcast and print media, measuring the

impact of social media and online press rooms.<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">The guide recognizes that there are

many practical and cultural differences among statistical organizations and

that approaches may vary from country to country………”<br>

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<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><b><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;font-weight:bold"><u></u> <u></u></span></font></b></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><b><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;font-weight:bold">Contents<u></u><u></u></span></font></b></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">Introduction <u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">1. Principles,

objectives and management issues <u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">2. Organizational

aspects <u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">3. Emerging

technologies for communicating with the media <u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">4. Using the web to

communicate with the media<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">5. Writing for and

releasing information to the media <u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">6. Monitoring and

measuring media activities <u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">7. Media training <u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial">8. Handling media crises <br>

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<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><font face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial"><u></u> <u></u></span></font></p>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black">The <b><span style="font-weight:bold">Making Data Meaningful</span></b> guides are intended

as a practical tool to help managers, statisticians and media relations

officers in statistical organizations use text, tables, charts, maps and other

devices to bring statistics to life for non-statisticians. <br>

<br>

<u></u><u></u></span></font></p>

<h4 style="margin-left:.5in"><b><font color="maroon" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:maroon">Part 1: A guide to

writing stories about numbers<u></u><u></u></span></font></b></h4>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black">The first guide provides

guidelines and examples on the use of effective writing techniques to make data

meaningful. <br>

<br>

<u></u><u></u></span></font></p>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black"><a href="http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part1_English.pdf" target="_blank"><font color="black"><span style="color:black"> Making Data

Meaningful. Part 1: A guide to writing stories about numbers</span></font></a>

(1.6Mb) <br>

<br>

<u></u><u></u></span></font></p>

<p style="margin-left:.5in"><b><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black;font-weight:bold"><a href="http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part1_Spanish.pdf" target="_blank"><font color="black"><span style="color:black" lang="ES-TRAD"> C�mo

hacer comprensibles los datos. Parte 1: Una gu�a para escribir sobre n�meros</span></font></a></span></font></b><b><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black;font-weight:bold"> <span lang="ES-TRAD"><br>

</span></span></font></b><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black" lang="ES-TRAD">- Spanish

translation kindly provided by the Instituto Nacional de Estad�stica, Spain

(301Kb) <br>

<br>

<u></u><u></u></span></font></p>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black"><a href="http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part1_Croatian.pdf" target="_blank"><font color="black"><span style="color:black" lang="ES-TRAD"> Kako

podacima dati smisao. </span>Prvi dio: Priru�nik za pisanje o brojevima</font></a>

<br>

- Croatian translation kindly provided by Croatian Bureau of Statistics (1.6Mb)

<br>

<br>

<u></u><u></u></span></font></p>

<h4 style="margin-left:.5in"><b><font color="maroon" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:maroon">Part 2: A guide to

presenting statistics<u></u><u></u></span></font></b></h4>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black">The second guide

provides guidelines and examples on preparing effective tables, charts and

maps, and using other forms of visualizations to make data meaningful. It also

offers advice on how to avoid bad or misleading visual presentations. <br>

<br>

<u></u><u></u></span></font></p>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black"><a href="http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part2_English.pdf" target="_blank"><font color="black"><span style="color:black"> Making Data

Meaningful. Part 2: A guide to presenting statistics</span></font></a> (2Mb) <br>

<br>

<u></u><u></u></span></font></p>

<p style="margin-left:.5in"><b><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black;font-weight:bold"><a href="http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part2_Spanish.pdf" target="_blank"><font color="black"><span style="color:black" lang="ES-TRAD"> C�mo

hacer comprensibles los datos. Parte 2: Una gu�a para presentar estad�sticas</span></font></a></span></font></b><b><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black;font-weight:bold" lang="ES-TRAD"> -<br>

</span></font></b><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black" lang="ES-TRAD"> Spanish translation

kindly provided by the Instituto Nacional de Estad�stica, Spain (1.3Mb) <br>

<br>

<u></u><u></u></span></font></p>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black" lang="ES-TRAD"> </span></font><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black"><a href="http://live.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part2_Croatian.pdf" target="_blank"><font color="black"><span style="color:black" lang="ES-TRAD">Kako

podacima dati smisao. </span>Drugi dio: Priru�nik za prikazivanje statistike</font></a><br>

 - Croatian translation kindly provided by Croatian Bureau of Statistics (2.4Mb)

<br>

<br>

<u></u><u></u></span></font></p>

<p class="MsoNormal" style="margin-left:.5in"><b><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black;font-weight:bold">Related resources:<u></u><u></u></span></font></b></p>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black"><a href="http://live.unece.org/stats/documents/media/guide/welcome.html" target="_blank"><font color="black"><span style="color:black">Communicating with

the Media: A guide for statistical organisations</span></font></a>  <u></u><u></u></span></font></p>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black"><a href="http://live.unece.org/fileadmin/DAM/stats/publications/Webguide.pdf" target="_blank"><font color="black"><span style="color:black">A guide to the

websites of national and international statistical organizations</span></font></a>

 <u></u><u></u></span></font></p>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black"><a href="http://live.unece.org/fileadmin/DAM/stats/publications/websitebestpractice.pdf" target="_blank"><font color="black"><span style="color:black">Best practices in

designing websites for dissemination of statistics</span></font></a>  <u></u><u></u></span></font></p>

<p style="margin-left:.5in"><font color="black" face="Arial" size="2"><span style="font-size:10.0pt;font-family:Arial;color:black"><a href="http://live.unece.org/fileadmin/DAM/stats/publications/downloadingformats.pdf" target="_blank"><font color="black"><span style="color:black">Recommendations on

formats relevant to the downloading of statistical data from the Internet</span></font></a>

<u></u><u></u></span></font></p><br></div></div></div><br>