PHA-Exch> WB: Business and Poverty: Opening markets to the poor

Thu Jul 24 11:30:24 PDT 2008

From: Ruggiero, Mrs. Ana Lucia (WDC) ruglucia at paho.org

*How skeptical should we be...?*
*Claudio*

*Business and Poverty: Opening markets to the poor*

*New Development Outreach showcases how forward-looking companies are
reaching out to the 4 billion people who live on less than $5 a day….*

*Development OUTREACH - Flagship Magazine -Global knowledge for development
- Learning programs of the World Bank*

Website: http://www1.worldbank.org/devoutreach/

*July 23, 2008*—Can the private sector help transform the lives of the poor?
Can poor producers and consumers in turn transform business models and shape
new opportunities for companies?

For a growing number of innovative entrepreneurs, the most effective way to
end poverty is to focus on the potential of the poor as the world's largest
and fastest-growing market of producers, workers, and consumers.

The current issue of Development Outreach magazine showcases how
forward-looking companies are reaching out to the four billion or so people
who make do with incomes of less than $5 a day.

The magazine captures the experiences of companies engaging with the poor,
presenting a dozen case studies, including Unilever's Project Shakti network
of women entrepreneurs, *CEMEX's Patrimonio Hoy initiative*, which provides
housing to low-income communities in Mexico, and Nestlé's Milk District
model.//"

*Business and Poverty: Opening markets to the
poor*<http://www1.worldbank.org/devoutreach/article.asp?id=485>
*—Guest Editorial*
Djordjija B. Petkoski, V. Kasturi Rangan, and William S. Laufer
Highlights features of the Special Report that discuss the role businesses
can play in addressing poverty, and offers case studies as examples.

*The Next 4 Billion: Characterizing BoP
markets*<http://www1.worldbank.org/devoutreach/article.asp?id=486>
Allen L. Hammond, William J. Kramer, Robert S. Katz, Julia T. Tran, and
Courtland Walker
Points out significant opportunities for market-based approaches to meet the
needs of the 4 billion people at the base of the economic pyramid.

*Creating Shared Value through Basic Business
Strategy*<http://www1.worldbank.org/devoutreach/article.asp?id=487>
Niels Christiansen
Demonstrates how Nestlé's milk district model achieves a balance between
meeting the needs of the poor and expanding Nestlé's own business.

*The Shakti Revolution*<http://www1.worldbank.org/devoutreach/article.asp?id=488>
Gavin Neath and Vijay Sharma
Shows what can be done by a multinational firm (Unilever) in meeting both
business and social objectives.

*Social Issue-Oriented BoP Business and Japanese
Companies*<http://www1.worldbank.org/devoutreach/article.asp?id=489>
Mari Kogiso, Mia Matsuo, and Tokutaro Hiramoto
Shows how by engaging local companies Sumitomo could capitalize on a
business opportunity while providing malaria prevention.

*Lighting Africa* <http://www1.worldbank.org/devoutreach/article.asp?id=490>
Katia Theriault, Lindsay Madeira, and Patrick Avato
Describes industry efforts to transform and accelerate the off-grid lighting
market and extend benefits to the poor, with the support of the World Bank
Group.

*Developing the Local Supply Chain for the Contract of the
Century*<http://www1.worldbank.org/devoutreach/article.asp?id=491>
Ibrahim Ismayilov, Samir Taghiyev, Olga Godunova, and Farzin Mirmotahari
Summarizes how a BP/IFC partnership helped develop linkages between
Azerbaijani SMEs and the global oil and gas industry.

*Patrimonio Hoy* <http://www1.worldbank.org/devoutreach/article.asp?id=492>
Israel Moreno Barcelo
Shows how CEMEX's progressive housing program took a proactive approach in
Mexico with Patrimonio Hoy.

*ZMQ Enabling Bottom-up
Development*<http://www1.worldbank.org/devoutreach/article.asp?id=493>
Subhi Quraishi
Tells the story of a small-sized company that helped social development by
combining philanthropic efforts with its ICT products.

*Business and Malnutrition*<http://www1.worldbank.org/devoutreach/article.asp?id=494>
Marc Van Ameringen, Berangère Magarinos, and Michael Jarvis
Presents new business models that help to make foods available and
affordable to the poor.

*Bridging Gaps in Reproductive Health Care in Egypt through Private Sector
Involvement* <http://www1.worldbank.org/devoutreach/article.asp?id=495>
Andy Cole, Mohamed Afifi and Reem Salah
Illustrates the reproductive health project Takamol, which seeks to increase
the availability and quality of reproductive health services.

*Improving Health Improves Economic
Well-being*<http://www1.worldbank.org/devoutreach/article.asp?id=496>
Christy L. Wistar
Explores the positive impacts and unexpected challenges of Abbott's
investment in a public-private partnership to modernize Tanzania's health
system.

*Access to Finance and Markets as a Strategy to Address
Poverty*<http://www1.worldbank.org/devoutreach/article.asp?id=497>
Nachiket Mor and Bindu Ananth
Emphasizes the value of access to financial services for the very poor
through partnerships between banks and local financial institutions.

*Bringing Bangladesh into the Digital
Age*<http://www1.worldbank.org/devoutreach/article.asp?id=498>
DEFTA Partners Group, The Alliance Forum Foundation, and George Hara
Shows how a multistakeholder partnership improved access to ICT to enhance
health and education services in Bangladesh.

*      *      *     *

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