<div dir="ltr"><div class="gmail_quote">From: <b class="gmail_sendername">Ruggiero, Mrs. Ana Lucia (WDC)</b> <a href="mailto:ruglucia@paho.org">ruglucia@paho.org</a><br><br><em>How skeptical should we be...?</em></div>
<div class="gmail_quote"><em>Claudio</em><br></div>
<div class="gmail_quote" lang="EN-US" vlink="purple" link="blue">
<div>
<p style="MARGIN-LEFT: 0.5in"><b><font face="Arial" color="maroon" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 11pt; COLOR: maroon">Business and Poverty: Opening markets to the poor</span></font></b></p>
<p style="MARGIN-LEFT: 0.5in"><i><font face="Arial" color="navy" size="1"><span style="FONT-SIZE: 9pt; COLOR: navy; FONT-STYLE: italic">New Development Outreach showcases how forward-looking companies are reaching out to the 4 billion people who live on less than $5 a day….</span></font></i></p>

<p style="MARGIN-LEFT: 0.5in"><b><font face="Arial" color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Development OUTREACH - Flagship Magazine -Global knowledge for development - Learning programs of the World Bank</span></font></b></p>

<p style="MARGIN-LEFT: 0.5in"><font face="Arial" color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy">Website: </span></font><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><a href="http://www1.worldbank.org/devoutreach/" target="_blank"><font color="navy"><span style="COLOR: navy">http://www1.worldbank.org/devoutreach/</span></font></a> </span></font></p>

<p style="MARGIN-LEFT: 0.5in"><b><i><font face="Arial" color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy; FONT-STYLE: italic">July 23, 2008</span></font></i></b><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy">—Can the private sector help transform the lives of the poor? Can poor producers and consumers in turn transform business models and shape new opportunities for companies?</span></font></p>

<p style="MARGIN-LEFT: 0.5in"><font face="Arial" color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy">For a growing number of innovative entrepreneurs, the most effective way to end poverty is to focus on the potential of the poor as the world's largest and fastest-growing market of producers, workers, and consumers.</span></font></p>

<p style="MARGIN-LEFT: 0.5in"><font face="Arial" color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy">The current issue of Development Outreach magazine showcases how forward-looking companies are reaching out to the four billion or so people who make do with incomes of less than $5 a day.</span></font></p>

<p style="MARGIN-LEFT: 0.5in"><font face="Arial" color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy">The magazine captures the experiences of companies engaging with the poor, presenting a dozen case studies, including Unilever's Project Shakti network of women entrepreneurs, <b><i><span style="FONT-WEIGHT: bold; FONT-STYLE: italic">CEMEX's Patrimonio Hoy initiative</span></i></b>, which provides housing to low-income communities in Mexico, and Nestlé's Milk District model.//"</span></font></p>

<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_485"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=485" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Business and Poverty: Opening markets to the poor</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
<i><span style="FONT-STYLE: italic">—Guest Editorial</span></i><br>Djordjija B. Petkoski, V. Kasturi Rangan, and William S. Laufer<br>Highlights features of the Special Report that discuss the role businesses can play in addressing poverty, and offers case studies as examples. </span></font></p>

<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_486"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=486" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">The Next 4 Billion: Characterizing BoP markets</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Allen L. Hammond, William J. Kramer, Robert S. Katz, Julia T. Tran, and Courtland Walker<br>Points out significant opportunities for market-based approaches to meet the needs of the 4 billion people at the base of the economic pyramid. </span></font></p>

<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_487"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=487" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Creating Shared Value through Basic Business Strategy</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Niels Christiansen<br>Demonstrates how Nestlé's milk district model achieves a balance between meeting the needs of the poor and expanding Nestlé's own business. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_488"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=488" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">The Shakti Revolution</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Gavin Neath and Vijay Sharma<br>Shows what can be done by a multinational firm (Unilever) in meeting both business and social objectives. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_489"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=489" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Social Issue-Oriented BoP Business and Japanese Companies</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Mari Kogiso, Mia Matsuo, and Tokutaro Hiramoto<br>Shows how by engaging local companies Sumitomo could capitalize on a business opportunity while providing malaria prevention. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_490"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=490" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Lighting Africa</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Katia Theriault, Lindsay Madeira, and Patrick Avato<br>Describes industry efforts to transform and accelerate the off-grid lighting market and extend benefits to the poor, with the support of the World Bank Group. </span></font></p>

<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_491"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=491" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Developing the Local Supply Chain for the Contract of the Century</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Ibrahim Ismayilov, Samir Taghiyev, Olga Godunova, and Farzin Mirmotahari<br>Summarizes how a BP/IFC partnership helped develop linkages between Azerbaijani SMEs and the global oil and gas industry. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_492"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=492" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Patrimonio Hoy</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Israel Moreno Barcelo<br>Shows how CEMEX's progressive housing program took a proactive approach in Mexico with Patrimonio Hoy. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_493"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=493" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">ZMQ Enabling Bottom-up Development</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Subhi Quraishi<br>Tells the story of a small-sized company that helped social development by combining philanthropic efforts with its ICT products. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_494"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=494" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Business and Malnutrition</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Marc Van Ameringen, Berangère Magarinos, and Michael Jarvis<br>Presents new business models that help to make foods available and affordable to the poor. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_495"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=495" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Bridging Gaps in Reproductive Health Care in Egypt through Private Sector Involvement</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Andy Cole, Mohamed Afifi and Reem Salah<br>Illustrates the reproductive health project Takamol, which seeks to increase the availability and quality of reproductive health services. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_496"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=496" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Improving Health Improves Economic Well-being</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Christy L. Wistar<br>Explores the positive impacts and unexpected challenges of Abbott's investment in a public-private partnership to modernize Tanzania's health system. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_497"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=497" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Access to Finance and Markets as a Strategy to Address Poverty</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
Nachiket Mor and Bindu Ananth<br>Emphasizes the value of access to financial services for the very poor through partnerships between banks and local financial institutions. </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><a name="11b564e45405a0e8_498"></a><a href="http://www1.worldbank.org/devoutreach/article.asp?id=498" target="_blank"><b><font color="navy" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: navy">Bringing Bangladesh into the Digital Age</span></font></b></a><font color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy"><br>
DEFTA Partners Group, The Alliance Forum Foundation, and George Hara<br>Shows how a multistakeholder partnership improved access to ICT to enhance health and education services in Bangladesh. </span></font></p>
<p><font face="Arial" size="2"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"> </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><font face="Arial" color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"> </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><font face="Arial" color="navy" size="2"><span style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"> </span></font></p>
<p style="MARGIN-BOTTOM: 12pt; MARGIN-LEFT: 0.5in"><font face="Arial" color="#333399" size="2"><span style="FONT-SIZE: 10pt; COLOR: #333399; FONT-FAMILY: Arial">*      *      *     * </span></font></p>
<p style="MARGIN-LEFT: 0.5in"><font face="Arial" color="#333399" size="1"><span lang="EN-GB" style="FONT-SIZE: 7.5pt; COLOR: #333399; FONT-FAMILY: Arial">This message from the Pan American Health Organization, PAHO/WHO, is part of an effort to disseminate<br>
information Related to: Equity; Health inequality; Socioeconomic inequality in health; Socioeconomic<br>health differentials; Gender; Violence; Poverty; Health Economics; Health Legislation; Ethnicity; Ethics;<br>Information Technology - Virtual libraries; Research & Science issues.  [DD/ KMS Area] </span></font></p>

<p style="MARGIN-LEFT: 0.5in"><font face="Arial" color="#333399" size="1"><span lang="EN-GB" style="FONT-SIZE: 7.5pt; COLOR: #333399; FONT-FAMILY: Arial">"Materials provided in this electronic list are provided "as is". Unless expressly stated otherwise, the findings<br>
and interpretations included in the Materials are those of the authors and not necessarily of The Pan American <br>Health Organization PAHO/WHO or its country members".</span></font><font face="Arial" color="#333399" size="1"><span lang="EN-GB" style="FONT-SIZE: 8pt; COLOR: #333399; FONT-FAMILY: Arial"><br>
</span></font><font face="Arial" color="#333399" size="1"><span lang="EN-GB" style="FONT-SIZE: 7.5pt; COLOR: #333399; FONT-FAMILY: Arial">------------------------------------------------------------------------------------<br>
</span></font><font face="Arial" color="#333399" size="1"><span lang="EN-GB" style="FONT-SIZE: 8pt; COLOR: #333399; FONT-FAMILY: Arial">PAHO/WHO Website: <a title="https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=http://www.paho.org/
http://www.paho.org/
http://heapol.oxfordjournals.org/cgi/content/abstract/22/1/13
http://heapol.oxfordjournals.org/cgi/co" href="https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=http://www.paho.org/" target="_blank"><font title="https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=http://www.paho.org/" color="#333399"><span title="https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=http://www.paho.org/"><span title="https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=http://www.paho.org/"><span style="COLOR: #333399"><span title="https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=https://webmail.wdc.paho.org/exchweb/bin/redir.asp?URL=http://www.paho.org/">http://www.paho.org/</span></span></span></span></font></a></span> </font><font face="Arial" color="#333399" size="1"><span lang="EN-GB" style="FONT-SIZE: 7.5pt; COLOR: #333399; FONT-FAMILY: Arial"><br>
</span></font><b><font face="Arial" color="#333399" size="1"><span lang="EN-GB" style="FONT-WEIGHT: bold; FONT-SIZE: 8pt; COLOR: #333399; FONT-FAMILY: Arial">Equity List - Archives - Join/remove</span></font></b><font face="Arial" color="#333399" size="1"><span lang="EN-GB" style="FONT-SIZE: 8pt; COLOR: #333399; FONT-FAMILY: Arial">: <a title="http://listserv.paho.org/Archives/equidad.html" href="http://listserv.paho.org/Archives/equidad.html" target="_blank">http://listserv.paho.org/Archives/equidad.html</a> </span></font></p>

<p style="MARGIN-LEFT: 0.5in"><font face="Arial" color="navy" size="2"><span lang="EN-GB" style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"> </span></font></p>
<p><font face="Arial" size="2"><span lang="EN-GB" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"> </span></font></p></div><pre>
IMPORTANT: This transmission is for use by the intended
recipient and it may contain privileged, proprietary or
confidential information. If you are not the intended
recipient or a person responsible for delivering this
transmission to the intended recipient, you may not
disclose, copy or distribute this transmission or take
any action in reliance on it. If you received this
transmission in error, please notify us immediately by
email to <a href="mailto:infosec@paho.org" target="_blank">infosec@paho.org</a>, and please dispose of and
delete this transmission. Thank you.

</pre></div><br></div>