PHM-Exch> World Aliance for Breastfeeding Aaction's 28th Anniversary & Website Launch

[Claudio Schuftan]

From: Pei Ching Chuah <peiching.chuah at waba.org.my>

Greetings on WABA’s 28th Anniversary!

On Valentine’s day, 28 years ago World Alliance for Breastfeeding Action
(WABA) was born. WABA has grown from over the years in terms of the network
and the range of issues covered. One consistent activity has been World
Breastfeeding Week (WBW) which is now recognised by the World Health
Assembly. WBW is celebrated in over 170 countries and engages millions of
people in all walks of life. Another key activity has been the
Breastfeeding Advocacy and Practice (BAP) course which has trained resource
persons in over 30 countries worldwide. The momentum for action that has
been raised will help ensure that more children are breastfed and get the
best start in life. Creating a warm chain of support across the 1000 days
from pregnancy to the child’s second birthday and empowering parents with
information and support are some of the strategies for the future.
Revamped WABA website

The revamped WABA Website <http://waba.org.my/> is here! We have revamped
our website to make it more user-friendly and interactive. We hope that the
website will now act as a platform to engage with others working to
protect, promote and support breastfeeding globally. In line with our role
as an alliance, we will continue to provide you with updated and relevant
information, as well as connect you with our pool of experts. Participate
in our weekly poll <http://waba.org.my/>, view our latest activities
<http://waba.org.my/activity/>, take action
<http://waba.org.my/#take-action> in our global campaigns, be empowered
<http://waba.org.my/#be-empowered> through our capacity-building platforms, get
involved <http://waba.org.my/#get-involved> in our work, contribute
<http://waba.org.my/donations/donate/> financially to the cause, sign up
<http://waba.org.my/subscribe-waba/> for updates and news, contact us
<http://waba.org.my/contact-us/> if you have questions, or visit our Resource
Hub <http://waba.org.my/?wabares=v4&s=> - a repository of materials and
resources by WABA and our partners. Visit our website to discover the full
spectrum of functions, and don’t forget to provide your feedback on the
website or by emailing us at waba at waba.org.my. We look forward to staying
connected!
World Breastfeeding Week (#WBW2019)

Gender-equitable parental social protection in all its forms can help
enable breastfeeding. The #WBW2019
<https://waba.us8.list-manage.com/track/click?u=9c4737de875c6fa12b87991e8&id=383bf531e5&e=49f0c54a12>
slogan is Empower Parents, Enable Breastfeeding. The objectives of WBW 2019
are to:

   -

   Inform people about the links between gender-equitable parental social
   protection and breastfeeding
   -

   Anchor parent-friendly values and gender-equitable social norms at all
   levels to support breastfeeding
   -

   Engage with individuals and organisations for greater impact
   -

   Galvanise action on gender-equitable parental social protection to
   advance breastfeeding

The #WBW2019 logo is now ready. WABA will be offering some support to
innovative activities through the WBW2019 Seed Grants Project. Stay tuned
for more information on our #WBW2019 Poster, Website, Action Folder and
other relevant resources!
Partnerships

Protecting, promoting and supporting <http://innocenti15.net/inno.htm>
breastfeeding worldwide requires that we work together. WABA’s role
<http://waba.org.my/about-waba/> as an alliance involves being responsive
to our network, as well as expanding the alliance by working with diverse
stakeholders at different levels. We recently undertook an extensive
governance review.  Improvements in terms of governance structure,
communication, and strategies to respond to the current breastfeeding
landscape
<https://www.who.int/nutrition/publications/infantfeeding/global-bf-scorecard-2018/en/>
will be implemented in the near future.

The WABA 2018 Global Breastfeeding Partners Meeting (GBPM2018) brought
together more than 25 global partners <http://waba.org.my/about-waba/> to
develop innovative and impactful ways of achieving the overall goals of
WABA’s campaigns. The campaigns are World Breastfeeding Week (WBW)
<http://waba.org.my/wbw/>, Warm Chain (WC) of Support for Breastfeeding
<http://waba.org.my/warm_chain/>, and Empowering Parents Campaign (EPC)
<http://waba.org.my/epc/>. Some of the highlights of this meeting include
Dr Laurence Grummer-Strawn’s (WHO) presentation on the 2018 updated
implementation guidance of the Breastfeeding-Friendly Hospital Initiative
<https://waba.us8.list-manage.com/track/click?u=9c4737de875c6fa12b87991e8&id=d331cd4fa7&e=49f0c54a12>,
Dr Amal Omer-Salim’s (WABA) discussion of the Warm Chain concept
<https://waba.us8.list-manage.com/track/click?u=9c4737de875c6fa12b87991e8&id=4e7e8db3fb&e=49f0c54a12>,
the panel discussion on father and community support
<https://waba.us8.list-manage.com/track/click?u=9c4737de875c6fa12b87991e8&id=fe3fb8ef19&e=49f0c54a12>,
as well as a presentation on the WBW-SDGs campaign
<https://waba.us8.list-manage.com/track/click?u=9c4737de875c6fa12b87991e8&id=fda64205ec&e=49f0c54a12>.


We would like to thank our donors over the years, especially the Swedish
International Development Cooperation Agency (Sida) and the
Directorate-General for International Cooperation (DGIS) for supporting
WABA and its partners. As we move towards the next decades, we will be
expanding our partnerships, aligning with other global initiatives and
platforms and engaging more young people for greater impact.

Do join us on this journey!
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