PHM-Exch> Tax on soda drinks: It's the Real Thing

[Claudio Schuftan]

From: Ted Greiner tedgreiner at yahoo.com


  Soda Tax: It’s the Real Thing

by Derrick Z.. Jackson

As calls mount for soda to be taxed because of its link to the nation's
obesity epidemic, Coca-Cola CEO Muhtar Kent tried this week to tar the tax
as socialist, taking a page from the Republicans single-word playbook
against health care reform, bailouts, and even President Obama's
back-to-school speeches.

Kent told the Rotary Club of Atlanta that proposals to tax sugary drinks and
trash food were "outrageous'' because "I've never seen it work where a
government tells people what to eat and what to drink.'' Kent added, "If it
worked, the Soviet Union would still be around.''

Kent is clearly worried because Obama, in the current issue of Men's Health,
said soda taxes should be explored. "There's no doubt that our kids drink
way too much soda,'' Obama said. "And every study that's been done about
obesity shows that there is a high correlation between increased soda
consumption and obesity.''

Obama acknowledged that taxes would be resisted by the soda industry and
their political enablers. But he said, "If you wanted to make a big impact
on people's health in this country, reducing things like soda consumption
would be helpful.''

It is ironic for Coca Cola to complain about Big Brother when the company
has so thoroughly brainwashed the world. Coke and the other soft drink
makers (this includes sports/energy drinks) have seduced Americans to double
their daily intake of calories from sugar water since the late 1970s,
fueling a tripling of obesity among youth 12 to 19, according to the Centers
for Disease Control and Prevention. In saying he wants to double the global
servings of Coke products to over 3 billion a day by 2020, Kent boasted to
the Rotary Club of a new $200 million investment in a plant in Vietnam!

In further hypocrisy, Kent spoke loftily of the average life expectancy
increasing by five years by 2020 because of advanced medicine and biotech.
Never mind the 2005 report in the New England Journal of Medicine that
warned that unchecked obesity trends could slash up to five years off
American life expectancy, the first sustained drop in modern times.

This has medical experts calling for taxes on soft drinks and trash food. No
less than the Institute of Medicine of the National Academies this month
recommended "a tax strategy to discourage consumption of foods and beverages
that have minimal nutritional value, such as sugar-sweetened beverages.''
The Institute also recommended steps echoing those taken against tobacco:
Advertising and marketing bans near schools; zoning restrictions for fast
food joints near schools and playgrounds; overall community limits on the
density of fast food restaurants; and promoting candy-free checkout aisles.

This week, UCLA health policy researchers called for taxes and fees on
sweetened drinks after a new study linked soda and obesity to $21 billion in
health care costs in California. In the current New England Journal of
Medicine, seven leading physicians and researchers proposed a
penny-per-ounce tax on sweetened beverages. They estimate that a 10 percent
rise in the price of soda leads to about a 10 percent decline in
consumption. The lead author, Kelly Brownell of Yale University's Rudd
Center for Food Policy, coauthored an article in the same journal in April
with then-New York City health commissioner Thomas Frieden saying such
taxes, like tobacco taxes, could be a "key tool in efforts to improve
health.''

Obama eventually picked Frieden to run the CDC. By declaring himself open to
trash food taxes, Obama understands how obesity now costs America $147
billion a year, nearly 10 percent of our health care spending. But the soft
drink industry has no regard for costs. Lobbying by Coca-Cola, about $1
million a year from 1998 to 2006, zoomed to $1.7 million in 2007, $2.5
million last year and was at the $1.2 million mark halfway through this
year, according to the Center for Responsive Politics. The American Beverage
Association, which spent $667,590 in 2008 on lobbying, has already spent
$1,340,000 through the first six months of this year and launched a $2
million ad campaign against soda taxes.

Coke wants to double global beverage servings as American teen obesity has
tripled. This is now a wanton attack on the health of children. Taxing Coke
is not communism. It is common sense.

Copyright 2009 The Boston Globe Newspaper.
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