PHA-Exchange> UNICEF LAUNCHES 'MEDIA MAGIC MAKE A DIFFERENCE!' FOR CHILDREN VIDEO CONTEST

[Claudio]

From: "Vern Weitzel" <vern at coombs.anu.edu.au>

UNICEF LAUNCHES ‘MEDIA MAGIC MAKE A DIFFERENCE!’ FOR CHILDREN VIDEO CONTEST
New York, Jan 24 2007  2:00PM
The United Nations Children’s Fund (UNICEF) has called on young people under 
25 to submit a
one-minute video highlighting such issues as protecting children against 
abuse and promoting healthy
lives, for its “Media Magic Make a Difference!” video contest, which will 
see the winning entry made
available to broadcasters worldwide.

The United Nations Children’s Fund (UNICEF) has
<"http://www.unicef.org/media/media_38136.html">called The contest’s theme, 
“A World Fit for
Children,” was chosen in honour of the 5th anniversary of the UN General 
Assembly’s Special Session
for Children in 2002 and its adopted agenda “Building a World Fit for 
Children.”


UNICEF is asking youth video makers to look at the four priorities of the 
agenda – Promoting healthy
lives; Providing quality education; Protecting children against abuse, 
exploitation and violence;
and Combating HIV/AIDS – and to demonstrate how one or more of the goals 
have affected their lives.


“Have these goals been achieved in your community? What problems still exist 
where you live? What
suggestions do you have to solve them? What can be done to build a world for 
children?” it said in a
press release. All entries must be received by 30 March 2007.  For 
information on acceptable formats
and how to submit, please visit 
<"http://www.unicef.org/voy">www.unicef.org/voy.


The winning video will be featured on the UNICEF and Voices of Youth (VOY) 
websites, vodcast by
UNICEF, featured in the Media Magic Digest and be included in the Fund’s 
International Children’s
Day of Broadcasting (ICDB) 2007 materials, which are available to 
broadcasters around the world. A
vodcast is the delivery of on-demand video content.


The winning director will also be honoured at a New York awards ceremony 
during a conference for
PROMAX/BDA, the worldwide association of entertainment marketers, promoters 
and designers that is
also one of the co-sponsors of the competition. The other sponsors are 
Voices of Youth (VOY), an
online portal for young people to learn more about global issues, and the 
oneminutesjr network of
young videomakers worldwide.