PHA-Exchange> New: Guide to Radio Spots that Promote Behavior Change

[Claudio]

From: "Antonia Wolff" <awolff at smtp.aed.org>
> New: Guide to Radio Spots that Promote Behavior Change
> ------------------------------------------------------
> 
> Colleagues:
> 
> Harnessing radio's power is easy when you know how. That's the
> aim of SPOT ON, a new practical, step-by-step Guide, trainer's
> Manual and workshop focused on creating, testing, producing and
> placing effective radio spots.
> 
> Field-tested by district-level teams in sub-Saharan Africa, SPOT
> ON proved to be an essential resource for beginners and veterans
> alike.
> 
> The SPOT ON Guide is full of tools for planning, producing and
> placing radio spots including more than a dozen sample scripts.
> The current version features malaria prevention and treatment
> messages, but the methods described may be applied to any prod-
> uct or health topic. SPOT ON is designed for anyone who wants to
> use the airwaves more effectively to promote behavior change.
> 
> Available for FREE now:
> * SPOT ON Malaria Guide-book or online at:
> http://changeproject.org/pubs/spotonguide.pdf
> 
> * SPOT ON Malaria Facilitator's (Training) Manual-book or online
> http://changeproject.org/pubs/spotonmanual.pdf
> 
> * CD-ROM featuring the Guide, Manual, sample produced radio
> spots and easy-to-adapt worksheets
> 
> Feel free to link to these resources. If you do so, we would ap-
> preciate your alerting us.
> 
> To order hard copies of Guide, Manual, and/or CD-ROM, send an e-
> mail to mailto:saramail at aed.org. Act now; quantities are lim-
> ited.
> 
> *Hands-On Workshop*
> 
> Want to build the capacity of health educators, NGO and techni-
> cal staff and/or local radio producers to use radio more effec-
> tively to promote behavior change? Consider engaging the co-
> authors to conduct an official week-long SPOT ON MALARIA work-
> shop. Inquire at mailto:csmbcinfo at aed.org
>